What Are the Responsibilities of a CMO?

The function and responsibilities of a chief marketing officer, or CMO, might be hard to pin down. These professionals are answerable for running the marketing department and liaising with marketing project managers, yes, but what are the opposite CMO responsibilities which might be essential to understanding the position?

Put simply, the chief marketing officer of an organization has the first responsibility of driving income by rising sales via marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other company executives to establish firm-wide goals. They will additionally help marketing directors and managers create a marketing strategy that achieves those profit, product, and progress goals through a range of marketing features and activities.

The CMO manages and oversees all marketing activities throughout the company. The CMO must have a broad understanding of brand name development, sales management, product, distribution administration, and buyer service. The CMO will have input into brand marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.

Chief marketing officers typically wear quite a few totally different hats. They will need to have a particular set of skills or traits to lead the company’s model management and marketing activities in a way that results in growth. These are a couple of of the most important responsibilities of a CMO:

Growth driver: The core of what a CMO does is drive growth. This is the first responsibility of a CMO. One of the tricky aspects of being a CMO is that some marketing activities will be unpredictable, especially in the digital and social media age, so making strategic selections that drive development is a particularly important responsibility.

Marketing expert: While the CMO doesn’t often get their fingers soiled with the granular tasks of the marketing workforce, they still have to be an skilled in all things marketing. The CMO is ultimately chargeable for the entire activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.

Buyer champion: The CMO is also answerable for serving because the customer champion in chief, making certain that each one marketing activities serve to create model loyalty and ensure the person expertise is enjoyable and successful.

Chief storyteller: Finally, in addition to enterprise-focused responsibilities, the CMO is answerable for leading the creative side of the company. The CMO ought to be able to nurture the creativity of the marketing department, spurring revolutionary marketing ideas that will assist attract and retain more clients and lead back to increased sales growth.