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Strategy isn’t evolutionary; is revolutionary. Don’t assume outdated rules apply or but let them guide your thinking. Breaking rules may be a to be able to conceive of strategy. Ask yourself, «What rules will we break?» Consider which obsolete beliefs restrain growth in your company or your store. Make up your own presumptions. Test them — first in your head. Einstein conceived among the Theory of Relativity in doing what he termed as a gedanken experiment — a experiment the actual planet mind.
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