The role and responsibilities of a chief marketing officer, or CMO, might be hard to pin down. These professionals are in command of running the marketing department and liaising with marketing project managers, yes, but what are the opposite CMO responsibilities which are essential to understanding the position?
Put merely, the chief marketing officer of an organization has the primary responsibility of driving income by growing sales through marketing activities. The CMO in most corporations will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with different company executives to ascertain company-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves these profit, product, and progress goals by way of a range of marketing functions and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO needs to have a broad understanding of name development, sales administration, product, distribution management, and buyer service. The CMO will have enter into model marketing, pricing, advertising, market research, marketing communications, project management, and public relations.
Chief marketing officers typically wear quite a couple of totally different hats. They must have a particular set of skills or traits to lead the corporate’s model management and marketing activities in a way that leads to growth. These are a few of an important responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky aspects of being a CMO is that some marketing activities could be unpredictable, especially in the digital and social media age, so making strategic decisions that drive development is a particularly essential responsibility.
Marketing knowledgeable: While the CMO doesn’t usually get their arms dirty with the granular tasks of the marketing crew, they still should be an expert in all things marketing. The CMO is ultimately chargeable for the entire activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.
Customer champion: The CMO can also be liable for serving because the buyer champion in chief, guaranteeing that all marketing activities serve to create brand loyalty and make sure the consumer expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to business-targeted responsibilities, the CMO is responsible for leading the creative side of the company. The CMO must be able to nurture the creativity of the marketing department, spurring progressive marketing ideas that will assist appeal to and retain more prospects and lead back to increased sales growth.