The role and responsibilities of a chief marketing officer, or CMO, may be hard to pin down. These professionals are answerable for running the marketing department and liaising with marketing project managers, yes, but what are the opposite CMO responsibilities which might be vital to understanding the role?
Put merely, the chief marketing officer of an organization has the first responsibility of driving revenue by rising sales by marketing activities. The CMO in most companies will report directly to the CEO and is typically part of executive-level management. The chief marketing officer will liaise with other firm executives to determine company-wide goals. They will also assist marketing directors and managers create a marketing strategy that achieves these profit, product, and progress goals via a range of marketing functions and activities.
The CMO manages and oversees all marketing activities throughout the company. The CMO must have a broad understanding of name development, sales administration, product, distribution management, and buyer service. The CMO will have enter into model marketing, pricing, advertising, market research, marketing communications, project administration, and public relations.
Chief marketing officers typically wear quite a number of totally different hats. They must have a particular set of skills or traits to lead the company’s model management and marketing activities in a way that leads to growth. These are a couple of of crucial responsibilities of a CMO:
Growth driver: The core of what a CMO does is drive growth. This is the primary responsibility of a CMO. One of the tricky aspects of being a CMO is that some marketing activities will be unpredictable, particularly within the digital and social media age, so making strategic decisions that drive progress is a particularly necessary responsibility.
Marketing professional: While the CMO doesn’t normally get their palms soiled with the granular tasks of the marketing staff, they still need to be an skilled in all things marketing. The CMO is in the end answerable for all the activities carried out by the marketing department, so they need to have a deep understanding of the marketing capabilities at their disposal.
Buyer champion: The CMO can be liable for serving as the buyer champion in chief, making certain that every one marketing activities serve to create model loyalty and make sure the user expertise is enjoyable and successful.
Chief storyteller: Finally, in addition to enterprise-targeted responsibilities, the CMO is answerable for leading the creative side of the company. The CMO should be able to nurture the creativity of the marketing department, spurring revolutionary marketing ideas that will help entice and retain more prospects and lead back to increased sales growth.