So you’ve got been busy building your business. You’ve got concentrated on marketing. You’ve gotten out there and posted to Facebook and Twitter. You have posted your story on all of your sales pages. You’ve created your blog. You’ve even written articles and posted them everywhere in the web. You’ve hung round boards and posted ’till you were told to stop. You have been building your brand like gangbusters.
But have you ever forgotten something?
The biggest brand success factor isn’t marketing. It’s delivering in your promises. It is delivering a quality product to your customers.
And for these of us creating learning content material which means your biggest success factor is product creation. You see it’s in product design and creation that the majority of your quality goes to be inbuilt — or left out.
In the quick time period, individuals listen to your branding efforts. Your marketing is a key factor in developing their opinion of your quality. They listen to your promises — each acknowledged and implied — after which make a decision. Your marketing will persuade folks that you simply do know what you’re doing. And that you will deliver a quality product.
However in the long run, they will judge you by how well you really deliver on these promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And within the internet marketing enterprise creating a long term relationship with your clients is a key to success. That is why list building is so important.
And when creating programs and eBooks and other information products the biggest affect in your quality is how you design and develop your products.
Quality in a learning content material product is measured on three levels.
The first is content. However your customers — your target audience — are taking your course exactly because they do not know the content. They are there to learn the content. So their judgment of the quality of that content is different. It is not based mostly on how well you know your subject.
Instead your customers will decide your content primarily based on how well it meets their wants and expectations. Did you design the product to resolve a specific problem they’re having? Did you design your product round their motivations? That’s how they will choose your content.
The second thing they will judge you on is organization. Do you seem to understand the topic well sufficient to current it in order that they understand? Do you go off into odd areas? Do you make logical sense in your presentation?
Finally they will judge you primarily based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be friendly and simple to speak to?
But it’s not that simple. You see the way you deliver quality content material involves closely figuring out and concentrating on your customer. And that same goal customer you defined in the product design and creation process will be used for all of your contacts with your customers. Together with making your marketing target your desired customer. So your brief time period affect in the end also depends upon the quality of your product design process.
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