So you’ve been busy building your business. You have concentrated on marketing. You’ve got gotten on the market and posted to Facebook and Twitter. You have posted your story on all your sales pages. You’ve created your blog. You’ve got even written articles and posted them everywhere in the web. You’ve got hung round boards and posted ’till you have been told to stop. You’ve been building your model like gangbusters.
But have you forgotten something?
The biggest model success factor is not marketing. It is delivering on your promises. It’s delivering a quality product to your customers.
And for these of us creating learning content material meaning your biggest success factor is product creation. You see it’s in product design and creation that the majority of your quality is going to be in-built — or left out.
Within the brief term, individuals listen to your branding efforts. Your marketing is a key factor in growing their opinion of your quality. They listen to your promises — both said and implied — and then make a decision. Your marketing will convince people that you do know what you’re doing. And that you will deliver a quality product.
However in the long run, they will decide you by how well you really deliver on these promises. They decide you by the quality of your products. By the quality of your services. And by the quality of the relationship they develop with you. And in the internet marketing business growing a long term relationship with your prospects is a key to success. That’s why list building is so important.
And when creating courses and eBooks and different information products the biggest influence on your quality is the way you design and develop your products.
Quality in a learning content material product is measured on three levels.
The first is content. However your customers — your target market — are taking your course precisely because they do not know the content. They’re there to be taught the content. So their judgment of the quality of that content is different. It isn’t based mostly on how well you know your subject.
Instead your customers will decide your content material primarily based on how well it meets their wants and expectations. Did you design the product to unravel a particular problem they are having? Did you design your product round their motivations? That’s how they will judge your content.
The second thing they will choose you on is organization. Do you seem to understand the topic well sufficient to current it so they understand? Do you go off into odd areas? Do you make logical sense in your presentation?
Finally they will choose you primarily based on delivery. Does it look professional? How is your spelling? How is your grammar? Do you seem to be friendly and simple to speak to?
However it’s not that simple. You see the way you deliver quality content material involves carefully identifying and concentrating on your customer. And that same goal buyer you defined in the product design and creation process will be used for all of your contacts with your customers. Together with making your marketing target your desired customer. So your brief time period affect ultimately additionally is dependent upon the quality of your product design process.
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