The Japanese retailer Uniqlo is launching a range of hijabs and modest clothing for women in the UK for the first time.
Popular British fashion blogger Hana Tajima has already collaborated with the brand, but this is the first time her designs will be available on the UK high street, as well as in the US.
Launching this week, the range includes the Baju Kurung, a two piece skirt and long top, which can be styled either as a tunic over a pair of trousers or as a dress by itself.
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The Japanese retailer Uniqlo are launching a range of hijabs and modest clothing for women in the UK for the first time this week
The range includes the Baju Kurung, a two piece skirt and long top, which can be styled either as a tunic over a pair of trousers or as a dress by itself
It also features long dresses, high neck tops, head bands and traditional wear such as hijabs.
Hana converted to Islam at 17 but rather than being specifically marketed to Muslim women, the range has being tailored to ‘the needs of women who value modest styles’, according to Uniqlo.
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Online designer clothing retailer Net-a-Porter provides a ‘Ramadan Edit’.
Outerwear, such as this dusky pink jacket (left) is a bigger focus in Hana’s new collection for UNIQLO, as well as tapered printed trousers (right)
The collection features many neutral hues and has been designed with both comfort and style in mind
High-waisted jeans with on-trend flared legs (left) combine both comfort and style. The range includes the Baju Kurung, a two piece skirt and long top, which can be styled either as a tunic over a pair of trousers (right) or as a dress by itself
On the high street, while Zara and Mango have also offered specially themed collections during the holy month.
Late last year H&M featured their first ever hijab-wearing model in an ad campaign — Mariah Idrissi.
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THE MARKET FOR MODEST FASHION
A report by Thomson Reuters found that Muslims spent $266 billion (£187 billion) on clothing and footwear in 2013.
The report also predicted that figure to increase to $484 billion (£341 billion) by 2019.
According to the 2015-2016 State of the Global Islamic Economy Report Muslim consumers will be spending $327bn by 2019 — larger than the current combined clothing markets of the UK Germany and India.